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Pressure-sensitive Labels

Pressure-sensitive labels are a popular choice for industries with smaller production volumes or a wide variety of products, such as cosmetics, pharmaceuticals, wine, and alcohol. These labels offer convenience and flexibility, making them ideal for point-of-sale labeling.

One of the key factors that contribute to the success of pressure-sensitive labels is the quality of the label paper. In the cosmetics and pharmaceutical industries, where luxury labels are often required, the paper used for pressure-sensitive labels is of the highest quality. It is often multiple- or cast-coated to ensure the best possible printing results. In some cases, the label is even varnished after printing to enhance its overall appearance.

On the other hand, wine labels aim for a more rustic and traditional effect. To achieve this, machine-finished, uncoated papers are commonly used, along with coated ones. These papers offer a more natural and textured look, which aligns well with the image of wine and alcohol products. Additionally, semi-bleached furnishes and laid structured papers are sometimes utilized for wine labels, further adding to their unique and distinctive appearance.

The versatility of pressure-sensitive labels allows them to cater to the specific needs of different industries. Whether it’s the cosmetics and pharmaceutical sectors requiring high-quality printing or the wine industry seeking a more rustic feel, pressure-sensitive labels offer the flexibility to meet these demands.

Moreover, pressure-sensitive labels are not only visually appealing but also practical. Their adhesive backing allows for easy application, ensuring that they adhere securely to various surfaces. This makes them an ideal choice for point of sale labeling, where products need to be labeled quickly and efficiently.

The most common paper for pressure-sensitive labels is Vellum, an uncoated woodfree paper of about 80 g/m2 calendered to a satin-like finish. Vellum is used for pricing in POS (point of sale) and mailing labels in office use.

In conclusion, pressure-sensitive labels are a popular choice for industries with smaller production volumes or a wide variety of products. The cosmetics and pharmaceutical sectors require high-quality printing, often utilizing multiple- or cast-coated label paper. In contrast, the wine industry seeks a more rustic effect, using machine-finished, uncoated papers or coated ones. Pressure-sensitive labels offer the versatility to cater to these different needs while providing convenience and practicality for point of sale labeling.

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