High weight coated (HWC) papers are a distinct category of coated papers that set themselves apart from other paper grades by their higher coat weight. Unlike other coated papers that are dominated by mechanical pulp, HWC papers are produced at basis weight levels ranging from 100-135 g/m2. These papers are primarily used in high-quality magazines, catalogs, magazine covers, and direct advertising.

One of the key features of HWC papers is their high coat weight. This means that a larger amount of coating material is applied to the paper surface, resulting in a smoother and more luxurious finish. The increased coat weight also enhances the paper’s ability to reproduce detailed images and vibrant colors, making it ideal for high-quality print applications.

HWC papers are often preferred over other coated paper grades due to their versatility and ability to meet the demands of various end-use areas. They compete with coated fine papers in sectors such as high-quality magazines, where the visual appeal and print quality are of utmost importance. The superior printability and smooth surface of HWC papers make them an excellent choice for showcasing high-resolution images and captivating graphics.

In addition to their use in magazines, HWC papers are also popular in catalogs and magazine covers. The higher coat weight adds a touch of elegance and sophistication to these marketing materials, making them more visually appealing and engaging for potential customers. The smooth surface of HWC papers also contributes to a pleasant tactile experience, further enhancing the overall quality of the printed material.

Another area where HWC papers excel is in direct advertising. The ability to reproduce vibrant colors and intricate details makes HWC papers an ideal choice for creating eye-catching advertisements. Whether it’s a flyer, brochure, or poster, HWC papers help businesses capture the attention of their target audience and convey their message effectively.

It is worth noting that HWC papers can be double or triple coated, further enhancing their printability and visual appeal. The additional layers of coating provide increased smoothness and brightness, resulting in a more striking and professional finish. The multiple coatings also contribute to the durability of the paper, making it more resistant to wear and tear.

In conclusion, high weight coated (HWC) papers are a specialized category of coated papers known for their higher coat weight. They compete with coated fine papers in various end-use areas such as high-quality magazines, catalogs, magazine covers, and direct advertising. The increased coat weight contributes to enhanced printability, vibrant colors, and detailed image reproduction. Whether it’s for showcasing captivating graphics or creating eye-catching advertisements, HWC papers offer a luxurious and visually appealing solution.