Posters, signs, and manual labels play a crucial role in conveying information and attracting attention. Whether it’s promoting a product, providing directions, or creating awareness, these printed materials are an essential part of our daily lives. However, have you ever wondered about the paper used for these labels and signs?

When it comes to labels that are not applied mechanically, signs, and posters, transparency is not required. In such cases, a coated backing paper is mostly used. This paper, weighing between 80-120 g/m2, is made of bleached kraft pulp. The use of bleached kraft pulp ensures that the paper has a clean and bright appearance, enhancing the visibility of the printed content.

To further enhance the quality and durability of the paper, a pigment coating of the right characteristics is applied. This coating provides several benefits, including improved printability, vibrant colors, and protection against external factors such as moisture and fading. The coating also ensures that the ink does not bleed or blur, resulting in sharp and clear images and text.

In some cases, the paper used for posters, signs, and labels is produced as machine glazed. Machine glazing is a process where the paper is passed through hot rollers, creating a smooth and glossy surface. This glossy finish not only enhances the visual appeal of the printed material but also provides additional protection against dirt and smudges. The machine glazed surface also enables easy cleaning, making it ideal for outdoor applications where these materials are exposed to various weather conditions.

The coated surface of the paper is machine finished, ensuring uniformity and consistency. This machine finishing process further enhances the overall quality and appearance of the printed materials. The finished paper is smooth and free from any imperfections, allowing for high-quality printing and legibility.

The choice of paper for posters, signs, and manual labels is crucial as it directly impacts the effectiveness and longevity of these materials. The use of a coated backing paper with the right characteristics ensures that the printed content is vibrant, durable, and resistant to external factors. The machine glazing and finishing processes add an extra layer of protection and visual appeal, making these materials suitable for a wide range of applications.